Top 5 Social Apps Performance in Switzerland for Q1 2022

In Q1 2022, Switzerland's top 5 social apps, including TikTok, Facebook, Instagram, X, and Reddit, exhibited diverse performance trends. Here are the highlights based on Sensor Tower's insights.

TikTok

• Weekly revenue fluctuated, peaking at around $1.3M in early January and experiencing a low of approximately $1.1M mid-February.

• Weekly downloads were highest at 19.9K in mid-March, with a notable dip to about 13.3K in mid-February.

• Active users remained relatively stable, hovering around 1.1M to 1.2M throughout the quarter.

Facebook

• Revenue saw minor fluctuations, with a peak of approximately $9.1K in late December and a low of around $5.4K in mid-January.

• Downloads ranged from about 7.4K to 10.1K, with a noticeable increase to 9.6K at the end of March.

• Active users showed a slight decline, starting from around 2M and decreasing to approximately 1.9M by the end of the quarter.

Instagram

• Revenue peaked at around $892 in late March, with a low of approximately $221 in late February.

• Downloads saw a high of about 17.3K in late December, with numbers generally hovering around 12K to 13K.

• Active users remained consistent, ranging from approximately 1.8M to 1.9M.

X

• Revenue reached a peak of around $152 in late March, fluctuating throughout the quarter.

• Downloads were highest at about 7.9K in mid-February, with a low of approximately 4.6K in late January.

• Active users showed a slight increase, starting from around 514K and ending at approximately 547K.

Reddit

• Revenue peaked at around $1.1K in late December and fluctuated, with a low of approximately $470 in mid-January.

• Downloads saw a high of about 4.9K in late December, with numbers generally ranging from 3.2K to 4.3K.

• Active users increased from around 104K in late February to approximately 113K by the end of March.

For more detailed insights, visit Sensor Tower.